The new generation of web-browsing –> social media first! If you didn’t know before, the younger generation is looking to social media first as a resource for information from businesses. Your business NEEDS to have a social media management plan. People are looking to solve problems, share reviews (good or bad), and interact with customer service on your social media sites. Remember, your response – your QUICK response- to good or bad reviews will greatly effect the returning of your younger customer. Many people don’t like bad reviews or complaints on their sites, but I say look at it as a way to improve- your suggestion box in a way. Always answer your bad reviews and find a way to remedy the problem.
Check out this article for more info, just remember it is worth the small fee to hire someone to make your social media sites engaging and manage them EVERYDAY.